marketing news by Forte- The Collevtive
Downtown Los Angeles Restaurant & Bar, Coco Laurent Selects Forte- The Collective

Marketing agency, Forte- The Collective will create and manage brand marketing efforts for new French-themed restaurant and bar, Coco Laurent

The resurgence of downtown Los Angeles continues with the long-awaited announcement of Coco Laurent, a new French restaurant and bar scheduled to open mid-November. Coco Laurent is a tempting French bistro-chic experience developed by owner Vincent Terzian (former co-owner of Crocker Club in downtown L.A.) and Chef Guillaume Jouvet from Paris. Los Angeles-based marketing agency, Forte- The Collective is pleased to announce its partnership with Coco Laurent and will be handling its brand marketing efforts leading up to the restaurant bar’s grand opening.

“Coco Laurent has something for everyone,” said Mark Quest of Forte- The Collective. “The vibe, the food, the drinks and the entire experience will be unprecedented for downtown L.A. Whether you’re looking for a chic downtown restaurant to take a date, an unassuming after-work happy hour spot or a power lunch with an important business client, this will be the place to be.”

Coco Laurent’s “bon vivant” approach to dining will be recognizable by the handcrafted cuisine and exceptional structural design in a beautiful 7,000 square foot area located on the southwest corner of 7th Street and Grand Avenue in downtown Los Angeles. The restaurant and bar accommodates up to 300 guests and will be open from brunch to late-night dining and will offer a notable wine list, spirits and ingenious cocktails. Adding to the French flare is the adjoining delicatessen that will open early to serve artisan sandwiches, puff pastries and café for those on-the-go.

Marketing agency Forte- The Collective will be handling the restaurant and bar’s creative marketing programs including logo development, lunch & dinner menus, wine & dessert lists, signage, packaging, business cards and other marketing collateral.

“It’s an exciting opportunity to contribute to the opening and growth of Coco Laurent,” said Quest. “Our agency has extensive experience in developing brands and creating consumer awareness through various marketing and PR strategies. We’re looking forward to the grand opening of Coco Laurent in a few weeks.”

Coco Laurent is scheduled to open mid-November and is located at 707 S. Grand Avenue in downtown Los Angeles. Open 7 days a week. 7 a.m. to 11 p.m. (Monday through Thursday), 7 a.m. to midnight (Friday), 9 a.m. to midnight (Saturday) and 9 a.m. to 11 p.m. (Sunday). Visit www.CocoLaurent.com for more information.